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Published by admin 2019-05-27 02:19:22

Domain Authority 2.0 is Live: Most Websites Experience Downfall in DA


$$$Domain Authority 2.0 is Live: Most Websites Experience Downfall in DA Score

Moz’s Domain Authority (DA) that is used for rating websites by SEO experts and specialists had announced the upgradation of this site ranking metrics in February 2019. On 6th March the updated Domain Authority 2.0 finally went live.

What is Domain Authority?

Search Engine Google’s PageRank was one of the most popularly-used site metrics globally by SEO providers. However, in 2013 Moz’s Domain Authority took over from PageRank and has over the years grown and today is the most widely accepted and trusted ranking metrics in the industry.
Domain Authority is a score or a metric that calculates the ranking of a website on a Search Engine Result Page (SERP). Hence, for an online business, it is indicative of the competitiveness of a website – when the DA score of one website is compared with that of its competitor’s websites, it is easy to comprehend that the site with the higher score will feature higher on the SERP.
Moz’s DA scores on a scale of 1 to 100, where a score of 100 indicates the ability of the website to get top ranking, and 1 predicts the lowest rank. DA does not impact a ranking; it is merely a calculation or metrics that tells the user the probability of a website its capacity to outrank another. It is a tool merely that is used for predicting ranks on SERPs.

What was the need to upgrade Domain Authority?

Over the years Moz was facing criticism on primarily two aspects of its Domain Authority –

The manipulation of links and search engine indexes by SEO providers who later got classified as Black Hat SEO service agencies. Websites that could stage-manage or spam backlinks indicated better scores, and many of such domains got higher selling price due to the spiked score.
The other area that was repeatedly questioned by the industry was the DA’s failure to work in synchronization with Google’s latest updates of algorithms. In the last few years, Moz did not revise much of its algorithms in the context of Domain Authority which further hit the accuracy level of the scores that the metric was displaying.

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